We’re all part of this cult, feeding ourselves with desire and living at the mercy of trends. When something becomes something everyone wants a piece of it; a name, a signature, a photo, a connection. We begin to live at the mercy of superficiality, and fail to realise that our desire is greed and our greed is selfishness.

Keep what’s important close to your heart, and forget the rest. They will come for you, and won’t think twice to abandon you when something better comes along.