Brief:
Kiehl’s was founded as an old-world apothecary in New York’s East Village over 165 years ago. Their unique and extensive background represents a blend cosmetic, pharmaceutical, herbal, and medicinal knowledge. Kiehl’s approached to work on a limited edition series of their icon skin products and release them as an artist series.
What we did:
Storyboard, Concept Development, Digital Illustration, Custom Typography, Packaging Design.
Rationale:
We looked at the holistic view of nature’s influence in taking care of our skin, and worked up a narrative and overall aesthetic that told a story touching on the human condition and our dependence on nature. It’s safe to say our skin has never felt so good since.
